by Peter Trinh
You’ve invested quite a bit of energy into your business’s online presence only to find that you have bad reviews for reasons beyond your control! This is a frustrating experience and seems like some people have unreasonable expectations.
Building and maintaining a good reputation online is more an art than about providing the best service. We are in a middle of a consumer-centric culture that is used to finding the absolute best service at a good price; and fears to have any “bad” outcomes in their experience with any business or person.
The art consists of knowing there will always be unreasonably bad reviews; and instead of trying to minimize them via deliberate effort; try responding with a spiritual approach. Do not surrender to the rising panic and be overly attached to the outcome; accept that there will always be bad reviews; and continue onwards knowing the important benefits behind what your business offers.
Looking at this from a consumer’s point of view; all or few 5-star reviews would be viewed skeptically because we do not know if they are: paid reviews; if bad reviews were deleted; or if the business is new and has yet to mature. We instinctually stay away from the presence of mostly bad reviews; and will gravitate towards a mixture of reviews that favor good reviews, such as an overall score of 4 stars.
One approach is to interact with the consumers that left a bad review with the intention to meet their needs. A second is consistent communication. Get accurate feedback and provide a consistent response. Then, encourage your satisfied clients to write honest reviews of your business at their earliest opportunity.
Responding and growing from bad reviews involves understanding the nature of online reviews; empathizing with those who browse reviews; cultivating a relationship with those who left bad reviews; and responding to bad reviews with a spiritual approach and consistent message. www.TrinhTech.com – email@example.com