By Richard Smith
As a human origins activist and civil rights advocate, I know that history always repeats itself for those who do not learn from it. As both my mother and grandmother would say, “What you put out there comes back to you ten-fold, what goes around comes around.” So, it pains me to see the intentionally misleading marketing lingo that has been repeating itself over and over in our local grocery stores ever since the hostile corporate takeovers of the Eighties.
The hyped repetition I refer to comes in the form of nonlegal food terms we see gracing the packaging labels on our weekly shopping lists. Such terms include buzzwords and catchphrases like dietary, low fat, sugar free, healthy, enriched, all natural, artificial flavors and natural flavors, to name a few. Did you ever consider whether or not these advertised terms were ever really held accountable to their allegedly implied definitions? Do they actually carry any legal definition or standing in a court of law? What exactly is a natural flavor when we already know that the word “flavor” is synonymous with the word artificial? On that note, how can you possibly have an artificial flavor when the word “flavor” is already implying artificiality in the first place? It’s like someone saying King Tut when you already know the Egyptian term Tut means King to begin with. The flaunted redundant idiocy in the phrase artificial flavor is appalling.
Let’s go one step further. What, if any, is the legal definition of that infamous phrase ‘all natural’? You’ll never find one because it doesn’t exist. That which is labeled as ‘all natural’ could easily be characterized as anything from high fructose corn syrup to toxic pesticides, and everything in between. Nowadays, processed foods get away with being marketed as ‘all natural’ right alongside salt of the earth produce.