By Karen Larre, Publisher
Have you ever thought about telling your story in Truly Alive Magazine? In 2020, Truly Alive is celebrating its 30th year in print and 8th year as an online publication. Many advertisers have been consistently represented for 12, 16, 22, even 29 years and some have written testimonials posted on our website: https://trulyalive.net/advertisers-are-talking/. Testimonials with advertiser names and companies posted means these are authentic; with no hint of them being “made up” as with the online reviews of today with initials or first name only.
Over the years, the feedback I’ve gotten from advertisers has been (1) that the most frequent comment they hear from new clients/patients/customers is, “I’ve been reading about you for a while,” and (2) that telling stories gets the best response.
Did you know that in addition to articles, that Truly Alive offers Resource Directory ads as low as $35/month, and online-only advertising as low as $5 per month? Yes, prices go up based on size, and advertisers continue to provide feedback that Truly Alive is one of the best values for their advertising dollars. The highly targeted nature of Truly Alive (natural health and spirituality), combined with 30 years in print (300 + pickup locations throughout central New Mexico from Los Lunas to Santa Fe) makes Truly Alive the premier advertising source for advertisers seeking to reach this audience.
People are often surprised when they realize that rates are published in the back of every print issue as well as online. It’s unusual for a media source to be so candid and open about pricing. It’s completely in alignment with my nature, however. I love it when potential advertisers call me, and I am happy to help any way I can. By publishing my rates, they can think about us, budget and call when ready.
It is a privilege to connect people offering natural health and spiritual services, products, etc. with people who are seeking these services. And when readers call me (as they have numerous times over the years) to say “thank you, Karen, for doing what you do. This or that service or product changed my life!,” my heart is blown open. It’s the most gratifying thing I can hear. So many times in life, we do something to “make a living” and the heartfelt gratification of work is missing. I am truly blessed to do something I love so much and celebrating 30 years in print is very exciting!
In 2020, we will also embark on a stronger social media campaign than in the past. We’ve had a facebook page and a twitter account since 2012, when the magazine went online. The frequency of posting however was low (facebook only) and wasn’t nearly as meaningful as it will be going forward. Thanks to one of our advertisers (Richard Smith) in 2019, we learned about how to repost advertiser content (he did this to get us started) on facebook and twitter and opened an Instagram account for us. Advertiser content will be reposted (primary focus) numerous times per week along with marketing messages for the magazine (a few times per week).
As it happened in 2012, long time advertisers reported a small bump in their responses from the magazine when we went online, we expect the same from this campaign as well. Perhaps the most exciting thing about posting advertiser content on our social media is the ease of which people can share the information. I don’t know how many businesses are taking the time to use their Truly Alive (and other) content this way, and it does take time, but Truly Alive advertisers will benefit from these efforts at no additional costs. By the way, Truly Alive has not raised its rates since 2014 and will not be raising them in 2020.
For those of you with videos, Truly Alive offers embedded videos in online articles (print + online advertisers or online-only article advertisers – also at no additional cost). Reports show that advertisers with article videos get read more online than those without. And Google likes videos and tends to provide search returns in higher rankings for content with videos as well. Recently, we learned that it is much easier for us to embed videos that have already been uploaded to YouTube than receiving them in other forms. Call for more details about working with videos and Truly Alive. In addition, images with online articles are considered “feature pictures” and increase both Google returns and readers’ engagement levels.
If you have questions and would like answers with no pressure to make a decision, give me a call or send an email. I will give you all the information you’ll need to make an informed choice to join our advertising family when you’re ready. 505-828-3430, firstname.lastname@example.org.