By Joel Solomon with Tyee Bridge
Reinventing Power, Purpose, and Capitalism
Joel Solomon has made it his mission to save the planet, and humanity, with money. Spiritual seekers are often reluctant to talk money. In a world of systemic financial inequality, some even see it as evil. However, Joel is bridging that divide, saying, “Money is a sacred tool. It’s the embodied energy of people’s labor, and of harvesting things from the planet. My intention is to raise consciousness about how we can use money in a regenerative way, rather than investing in damage and destruction.”
Joel is a pioneer in the emerging world of mission-driven finance, whose new book, The Clean Money Revolution: Reinventing Power, Purpose, and Capitalism, challenges us to take a deeper look at the role of money in our lives. He is the chair of Renewal Funds, one of the largest mission venture capital firms in North America, investing $98 million in entrepreneurs with organic food, green businesses, and social policies.
The clean money movement has already begun. Small businesses, entrepreneurs and consumers are increasingly using their money to make the world a better place, and Joel believes that we are on the cusp of one of the largest economic shifts in history . . . one that will decide the fate of our planet.
But a green product and a viable plan aren’t enough. Before investing, Joel also looks at a company’s culture, the diversity of their employees, and what they plan to do with their profits. The result is an investment portfolio with thriving, profitable green businesses making a positive impact at the local and global level.
For example, Joel currently invests in Alter Eco Foods, an organic food company that exclusively sources from small-scale, farmer-owned coops in the global south. They offset 100% of their carbon emissions, and ensure that all 24,000+ farmers earn a living wage and retain the right to their farmland. There’s more than enough money in the world to solve our problems. Whether you’re living paycheck to paycheck or a multimillionaire, there are steps we can all take right now.
Part memoir of an inspiring thought leader’s journey from presidential campaigner to multi-millionaire investor, part insider’s guide to the businesses remaking the world, and part manifesto for a bright new future. The Clean Money Revolution explores this massive economic shift toward new, ethical, and sustainable businesses that power local economies, restore ecosystems, and build social and financial equity.
- Examples of homegrown, successful businesses who have aligned their values with their business models for greater success.
- How investing in organic food, green technology and new media is providing excellent returns.
- Interviews with prominent clean money leaders for added support and credibility.
- Practical next steps for individuals looking to join the clean money revolution.
A must-read for investors, aspiring business leaders, entrepreneurs and seekers looking to align values with assets and chart a unique and profitable life course.